São Paulo is the epicenter of Brazil’s cultural life. The city offers a never-ending range of options for restaurants, venues, museums, sightseeing, events, activities and even nature. With more than 12 million people living in the city, and almost 20 million in the metropolitan area, São Paulo is nothing less than the largest metropolis in the Southern hemisphere of the planet and is a unique place in many different ways.

Its contrasts between the Atlantic Forest and the city; the heritage of the golden years of the coffee period, when São Paulo was the main producer in the world and the grain was the most important product in the world’s economy; the artistic legacy of the modernists from São Paulo, that can be seen in the architecture of the city and in the arts inside the museums; and the cosmopolitan diversity of the city, comprising the largest Japanese community outside Japan, a huge Italian community that influenced even the accent of the people from São Paulo, Bolivians, Koreans and more!